Introduction :
Scarecrow is one of the fastest-growing independent agencies in India, with offices in Mumbai and Delhi. They handle more than 50 brands including blue chips like ITC, Danone, Reliance Mutual Fund, Zee, etc.
Duration :
Mentors :
My roles :
3 Months
(Onsite)
Manish Bhatt
Abhijit Kalan
Art direction
Copy writing
शिक्षा : Learning
"Madness shaped through creativity
and hard work is advertising."
Camlin : सोच हटके !
Brief :
Develop a long term communication role out that will:
- Help the brand own ‘fun & enjoyment’ by finding a strong consumer connect
- Make the brand more exciting for today’s audience
- Help in achieving the business objective set out by the company
A thousand neurons striking :
A detailed mind mapping session about Camlin helped to come up with many creative ideas.
After careful evaluation, a few were shortlisted like "Nazariya badlo", "Sketch your story", and "Soch Hatke".
In the end, "Soch Hatke" was chosen as the final idea.
Preamble :
Our concept of having fun with Camlin and thinking outside the box is encapsulated in
the tagline "Soch Hatke".
This slogan encourages users to let their imaginations run wild and transform
everyday tasks into enjoyable experiences.
By incorporating this message, Camlin
inspires creativity and adds an element
of excitement to daily life.
Who are we here for :
Primary audience: Children (10-16 years old)
Secondary audience: Parents
Radio Jingle : Pre-launch
Social advocacy: Through print
Outdoor/Seasonal advertising
Reliance Jewels : Campaign
Brief :
Create a campaign pitch to introduce a new collection of Reliance Jewels inspired
by Punjab. These campaign not only showcase the beauty of Indian jewelry inspired
by Punjab but also offer customers a unique opportunity to connect with their roots
and celebrate the beauty of Punjab’s culture.
Reliance Jewels has carved a niche for itself in the hearts of jewelry enthusiasts.
They have now embarked on a commendable journey to celebrate the rich and
diverse cultural heritage of India. Their collections, inspired by various states and
regions, showcase the heritage, symbolic elements that define each unique state.
Research
Architecture :
-
Indus Valley Civilization
-
Classical Age
-
Mughal Period
-
Sikh Period
-
British Raj
-
Post Independence
Culture :
-
Languages, Scripts & Literature
-
Writers & Philosophers
-
Religions & Symbolism
-
Communities
-
Festivals
-
Dance
-
Music
-
Rituals
-
Cuisine
Punjab
Art & Craft :
-
Art
-
Craft
-
Attire
-
Textile
-
Jewelry
-
Pottery
Geography :
-
Flora
-
Fauna
-
State Symbols
-
Agriculture
-
Major rivers
Previously known as
Panchnad, Panjnad,
Saptsindhu.
Land of Warriors,
Agriculture & Devotion.
Research flowchart :
https://www.figma.com/design/V5UK4IK9ZHcWwbGuHn4pf3/Punjab-Flowchart
?node-id=0-1&t=BdBW4nP9IFJO0gzc-1
Timeline/History :
-
Dynasties
-
Coins/Relics
Iconography
Logo explorations
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