Lakme - Festive Packaging
Diwali, the Festival of Lights, holds a special place in the hearts of millions in India. It’s a time of joy, celebration, and sharing. To enhance the festive spirit and offer a unique experience, we designed
a special packaging for Lakme beauty products.
The packaging not only holds the products but
also transforms into a beautiful shadow lantern, symbolizing the radiance of Diwali. The packaging features intricate jali (lattice) designs, which are emblematic of the five days of Diwali.
Project members
Project mentors
Om Bhave- Label Design and Photography
Anushri Belhekar- Prototyping
Arnav Deodhar- Prototyping
Isha Chaphekar- Dielines
Mukta Gage- Latice development & dielines
Prof. Purba Joshi
Prof. Mandar Rane
Dr. Sharmila Sinha
Prof. Karmu Majhi
Prof. Arghamita Sen Sharma
What is Lakme ?
Lakme- Lakme is the leading cosmetics brand in India and follows a very minimalistic color scheme of black and white and sometimes an accent of color to complement it. When it comes to festive packs, the design stays minimal but the colors are more vibrant. The brand follows a very minimal customized font.
Duration :
3 weeks
Year :
2022
Who are we here for ?
Beauty Enthusiasts
What do we offer
"A gift to light up your face and a surprise to light up your house."
BOX IT UP !
Lattice Development :
Five intricate lattices, each capturing the essence of a different Diwali day, are a testament to the festival's profound connection with India's cultural heritage and mythology. They represent the spectrum of emotions, beliefs, and stories that make Diwali a truly luminous and cherished festival.
The symbols are inspired by the stories and elements of the five significant days-
Vasubaras
Dhanteras
Narak Chaturdashi
Lakshmi Pujan
Bhai Duj and Balipratipada
Carving it out :
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